DB Original with Martinelli Luce - be original

Martinelli Luce is a partner of Be Original Americas (BOA), a US non-profit committed to protecting and promoting original design.

BOA seeks to educate, enlighten, and persuade consumers, designers, and manufacturers on the value of authentic design in terms of the economy, ethics, and ecology.

As Be Original Americas members, we share and support the dedication to a responsible design industry where opportunities are not diminished by fake goods and innovation is safeguarded.
In order to prevent the unlawful duplication of design works, BOA engages in educational initiatives, refresher courses, and partnerships with institutions like U.S. customs authorities.

Being a member entails:

• encouraging the development of a genuine and high-quality manufacturing and consumption culture
• selecting the work of experts, designers, and businesses that follow moral and creative principles